Nyata: A Journey Through Time

This week, in light of the soon-to-be launched and highly anticipated AW17 collection, we take a trip down memory lane, stopping at every beautiful curve and every vivacious bump to appreciate how the Nyata woman has grown together with the Nyata style profile. Join us as we take a trip down memory lane before stopping off at our much-awaited destination for the season.

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THE ESSENTIAL COLLECTION
Abiding by the very quintessential nature of its name, the essential collection was about creating a clothing statement without compromising the dynamic characteristics of the woman wearing it. Clean lines, cinched silhouettes and a considerably minimalist color palette, the collection gave the Nyata woman as much as she needed to compliment her style whilst ironically giving her as little as she needed to let her style compliment the collection. Extending an open arm to the vibrancy of the woman behind the outfit, the collection was a blank canvas that posed as the perfect medium upon which many a colour, and many a woman, felt a sense of undeniable emancipation.

THE BOHEMIAN COLLECTION
A new era began for the Nyata woman with the conception of The Bohemian Collection. Bold prints and bolder silhouettes, stark colour contrasts and unmissable detail, the collection demanded to be seen, just like the woman wearing it. The Bohemian collection was an embodiment of the free-spirited woman that inspired its creation. Reminiscent of a newfound liberation that women experienced in the late 20^th century and revamped to fit the needs of women in the 21^st century, the collection is only as bold as the woman behind it – and boy, is she bold!